To help patrons navigate the three offerings, a distinctive personality was created for each of the three brands. The design helps convey the style of service and dining experience offered at each site and also helps to create texture, difference and choice for both hotel guests and locals alike.
Hilton’s brand new hotel in Saint Petersburg is anchored to the cities ExpoForum - one of the five largest exposition centres in the world. The hotel's food and beverage offering consists of three unique venues - Parc, Grill and The Light Bar. Identities which tell the story of each venue's distinct offering were built to align with Hilton's exceptional standards.
Hilton Saint Petersburg’s food and beverage offering has received positive praise since launching its new brand. Their addition has increased both business and cultural visitors to the hotel. In particular Grill has become a sought after destination restaurant for Saint Petersburgs A-listers!
Parc’s floral motif is inspired by the gardens of Catherine’s Palace in nearby Pushkin. It is used as a backdrop in the restaurants branding and also features in the interior design.
Along with a menu filled with fresh produce and local ingredients, Parc’s wholesome personality is further emphasised by the use of timber and naturally textured paper stocks in the brand collateral.
A haven for St. Petersberg's elite, Grill is an upscale steak restaurant with a dark, plush interior. Our identity uses similarly luxurious materials to create a mood of real opulence.
Named after Saint Petersburg famous white nights, The Light Bar’s backlit bar and chic chandelier make the venue appear to glow from within.
To play on this theme an abstract graphic was created to suggest beams of refracting light or a star constellation.
