British flatbreads (something very similar to Italian Pizza) feature on the menu at Jamie Oliver's new restaurant.
Our concept for the branding of the new chain is equally as challenging. Without a central identity system; no logo or color or typography, the identity is based on an attitude rather than a strict visual system. The attitude is born out of British post-war youth rebellion, with some classic British food institutions thrown in. The fish and chip shop, the greasy spoon, and the pub all make an appearance.