Inspired by the chicken and beer joints of Korea and their offspring on New York’s Lower East Side, Wing Wing wanted to create a unique food experience based on the phenomenon of “Chimaek” (Chicken + Beer).

Influenced by the addictive energy of K-Pop, we developed the name, positioning, and a unique visual identity for the brand. A bespoke wordmark, which features the Korean characters for ‘Chimaek’, and a logo created from the ‘WW’ make it into an instantly recognisable identity.

The bright colours and bold graphics are matched with equally provocative copy, creating a fun, engaging experience. 

Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk
A hyperreal space that reflects the colour and energy of K-Pop, the aim of the space is to create a mood that's both fast food and cool bar.
Wok to Walk
A hyperreal space that reflects the colour and energy of K-Pop, the aim of the space is to create a mood that's both fast food and cool bar.
Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk

 

 

 

 

The first location of the new Wing Wing experience was Tavistock Square in Central London. As a building in a conservation zone, the exterior signage needed to be subtle and sympathetic to its surroundings.

 

 

 

 

Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk
Wok to Walk

 

 

 

 

The first location of the new Wing Wing experience was Tavistock Square in Central London. As a building in a conservation zone, the exterior signage needed to be subtle and sympathetic to its surroundings

 

 

 

 

Wok to Walk
Wok to Walk
Wok to Walk