As the central space for guests and visitors at the Four Seasons Hotel London at Ten Trinity Square, the Rotunda is a sophisticated bar and restaurant that serves an equally discerning clientele.
The elegant identity uses a hand-crafted typeface based on lettering from the Edwardian era.
A simple and effective device replaces the "O" and reflects the cross section of the dome.
Implemented across all menus and communication, the identity emphasises the refined grace of the Rotunda experience.
Digging through the archives of the Museum of London we found the original drawings for the design of the Port of London Authority building. The original dome in the Rotunda was destroyed in World War 2, and completely redesigned and reconstructed for the Four Seasons Hotel.
The elevation and plan of the original space inspired our identity, providing both the cropped "O" device and the concentric circles debossed into the leather menus.
Afternoon Tea is an important element of days events in the space. On the Afternoon Tea menu we tell the story of the Great Tea Clipper Race of 1866.