Every month, someone in the studio gets a chance to present something they find interesting, thought provoking, or downright bonkers. 

It’s a chance, to come together and think about the chosen topic (naturally over some beers). 

March was B Corp month, and the theme was what’s #BehindtheB? 

 

So, our road to B Corp has finally ended, and in late November we became a Certified B Corporation®. It’s taken almost 2 years for us to get here, and we couldn’t be more proud of everyone's input to make this happen. 

 

So let’s start by saying that we love Christmas. 

We love the coziness, the getting together with friends, the warm hugs and the occasional eggnog. We love closing the door to the office and walking away, to spend some time with our families and our communities in front of the fire, watching TV that we wouldn't normaly be caught dead watching.

Doing the hard work is a big part of becoming a better business, and it doesn’t just happen on its own.

Strangely, the process of becoming a B Corp, despite the blood, sweat and tears can make the process easier. After over a year of solid toil, we completed our B Corp assessment in February 2021, and have now joined the long queue to hear a positive result.

Coming out of furlough was like coming out of hibernation.

The vast majority of The Plant had been furloughed for most of April and May 2020, but winning a great pitch and the green light for a number of new projects meant that we had to hit the ground running, and fast.

So everything’s been turned upside down. Who would have believed a month ago that all professional sports would be cancelled, all theatre, all arts institutions closed and we’re all confined to our homes, some of us working, some not.

Things can change, and things can change quickly when we want them to. Or when we need them to.

This period of enforced stasis on our culture, on our society and on our economy should give us the opportunity to reflect on where we are now, and most importantly where we want to go.

At the beginning of a new decade it’s always tempting to look forward to the future, and begin to envision what may come to pass in the next ten years.

But given the depressively disruptive nature of our current social and political landscape, we think it’s well worth looking back at the last 10 years to see where we’ve come from and what can give us hope for the next decade.

We often say to clients that our process is a bit like therapy for business. We sit you down, give you a cup of tea, talk about the issues you've had in the past, calm your nerves, and help build a pathway to a better and brighter future.

Earlier this week we had Dan Philips, a cycling buddy and tutor in Sustainable Service Design at the RCA come in and run a workshop with our team here at The Plant. The workshop was a way of us beginning to understand what lies ahead for us as an agency, and essentially a little bit of therapy for the therapists.

 

Last week at the Eat + Sleep conference, a hospitality design event at London's Kensington Olympia, our Creative Director, Matt Utber, gave a brief talk about Food Trends, and in particular about Ethical Eating. The aim was to highlight some of the issues confronting the planet and showcase some of the businesses and ideas that were helping to make a difference.