Last week at the Eat + Sleep conference, a hospitality design event at London's Kensington Olympia, our Creative Director, Matt Utber, gave a brief talk about Food Trends, and in particular about Ethical Eating. The aim was to highlight some of the issues confronting the planet and showcase some of the businesses and ideas that were helping to make a difference.
This summer we transformed our annual team bike ride "Le Tour D'Essex" into a sponsored cycle, raising funds for a very worthy cause: Art2Print Studio. This community graphic design studio has been doing wonderful work creating opportunities for volunteers with experience with mental health issues. For the past number of the months, we have been mentoring Art2Print and it was our aim to support them further (given recent funding cuts) by raising £2000 to help them buy much needed software/computers for their studio.
We’ve all done it.
Swanned into the lobby of a favorite hotel like we’re the stars in our own personal movie. Wearing our best travelling clothes, hair and make up done, gliding through in sunglasses and an air of importance.
As hotel’s start to understand these consumer behaviors and desires, in particular the way that our experiences create a more compelling part of our identities, these personal narratives are played out in a larger scale in the stories that hotels are beginning to tell to their guests.