Sustainable Business Therapy
We often say to clients that our process is a bit like therapy for business. We sit you down, give you a cup of tea, talk about the issues you've had in the past, calm your nerves, and help build a pathway to a better and brighter future.
Earlier this week we had Dan Philips, a cycling buddy and tutor in Sustainable Service Design at the RCA come in and run a workshop with our team here at The Plant. The workshop was a way of us beginning to understand what lies ahead for us as an agency, and essentially a little bit of therapy for the therapists.
As we become more concerned about issues around sustainable food development, the climate emergency and social equity, we think we need to understand how to communicate this message, build systems, and a capability to deliver services for them.
We've been very lucky in the last few years to have helped a number of plant-based food businesses and tech companies working in mental health to better understand their own issues, develop strong messages and create beautiful identities that help deliver real change.
We've also been working with our existing clients to create some interesting objects from sustainable materials, like the sustainability sign for the Four Seasons Astir Palace, using Phee, a locally made board from the leaves of seagrass and biological resins from Greece.
This sort of experience has not only been stimulating and meaningful for us as a team, but will be invaluable in helping us build a message for our services to future clients.
At the end of the day it feels like the right future for us to pursue, at a time when everyone needs to take a more focussed look at their sustainability policies and start building businesses and products that can really make a difference.
It may take us a while, but we're off to a good start, and as my own therapist used to say to me, the best time to start therapy is today.
Perhaps you should start some of your own?