'Avra' is Greek for a light, pleasant breeze often related with the sea and summertime; it can also refer to a place of nice energy and ambiance. The name perfectly describes the restaurant, that serves the finest of Greek cuisine in a relaxing environment over looking the ocean.
You can’t see the breeze, but you can feel the way it flows towards you. The mark making evokes the flow of a cool breeze on a warm summers day.
The materials of the restaurant collateral are warm and comforting, this helps create a brand that exudes a relaxed luxury feel.
![Interior](/sites/default/files/2019-06/Avra%20Lounge%20and%20Terrace%201.jpg)
![Air](/sites/default/files/2019-06/Avra_Air_The_Plant_2.jpg)
The illustrative wind forms were applied throughout the collateral. The luxurious leather meant the impressions from debossing really stood out, allowing you to feel the flow of the forms too.
![Brown Menu Detail](/sites/default/files/2019-06/Avra_Menu_Detail_The_Plant.jpg)
![Sign](/sites/default/files/2019-06/Avra_Sign_The_Plant.jpg)
![Paper Detail](/sites/default/files/2019-06/Avra_Menu_Detail_Paper_The_Plant.jpg)
![Menus](/sites/default/files/2019-06/Avra_Menus_The_Plant.jpg)
The mark-making sits in harmony with the marbling of the table surfaces, where both ebb and flow like a gentle breeze through the restaurant.
![Main Menu Open](/sites/default/files/2019-06/Avra_Page_Open_The_Plant_1.jpg)
![Quote](/sites/default/files/2019-06/Avra_Quote_The_Plant_1.jpg)
![Menu Type](/sites/default/files/2019-06/Avra_Menu_Open_The_Plant_2.jpg)
The variation in materials and formats add a unique personality to each menu. The typography is minimal, with lots of space allowing the words to breathe.
![Menus Outside](/sites/default/files/2019-06/Avra_Menus_Outside_The_Plant.jpg)
![Drinks Menu Closed](/sites/default/files/2019-06/Avra_Drinks_Menu_Closed_The_Plant.jpg)
![Drinks Menu Open](/sites/default/files/2019-06/Avra_Drinks_Menu_Open_The_Plant.jpg)
![Foil Detail](/sites/default/files/2019-06/Avra_Foil_Detail_The_Plant.jpg)
![Interior 2](/sites/default/files/2019-06/Avra%20Lounge%20and%20Terrace%202_0.jpg)
![Cheque Presenter](/sites/default/files/2019-06/Avra_Cheque_Presenter_The_Plant.jpg)