EAT provide great food-to-go with a rare attention to detail and curiosity that’s unique in their sector. But their identity and customer experience wasn’t reflecting what goes on behind the scenes.
We created an identity and experience that’s inspired by the “handcrafted” care and attention they put in to their food. We crafted our own layout and typography system and wrote some wonderful, understated copy to harmonise with the visual identity.
Customers are connecting with our handcrafted attitude towards every touchpoint. And the business figures are far beyond our wildest dreams...
• Sales increase in new stores by av. 25%
• Highest sales increase 40%
• Color-coded packaging makes shopping easier
• Digital signage makes menus flexible
• New shopfronts increase standout
The beautiful work of Joel Penkman illustrate not only the food offering, but the attention to detail and care taken with all its preparation.
We match the illustrations with the copy lines and type compositions to create powerful, but understated brand messages through the locations.
The entire EAT experience was transformed, creating a space that was brighter, warmer and much easier to navigate. Chosing your lunch become much simpler with color informing choice.