With Jamie’s Italian and Union Jacks under it’s umbrella, Jamie Oliver’s presence at Gatwick Airport needed more than just an awkward blend of the 2 brands.
The food-to-go offering was new to Jamie and had to carry a real sense of fun. Our obsession with airports, and particularly those crazy airport trucks, put us in a good place to create something that would stand out from the usual flight fodder.
We created a whole new identity based on the joy of flying and travel and wished the new enterprise Bon Voyage!
The brand has proven a very successful addition to the Jamie Oliver stable of restaurants with more airport ventures planned across Europe in 2015.