Jamie Oliver was moving his delicious food into airports around Europe. Based in a simple offering of Italian staples; Pizza, Coffee and Deli favourites, Jamie's Deli would become a common site across the continent.

Building on our work for Jamie Oliver at Gatwick, our solution is a simple yet highly visible graphic identity that uses bright colours, graphic patterns and a bespoke, crafted typeface that gently reflects the Italian food on offer.

The new stores have become a popular feature of airports in Oslo and Dusseldorf and will roll out to a number more in 2017.

A whole series of packaging was created for pizzas, salads, hot food and drinks.


The strong graphic feel creates a very memorable and recognisable identity as the pieces move through the airport and into the world!
Jamie's Deli
Jamie's Deli