With an enviable series of world-renowed spaces, Tate Events is uniquely placed to offer amazing experiences. Our identity and campaign creates a deep connection between the iconic architecture and the guest. Bringing together stunning interior spaces, creative gastronomy, and exclusive access to world-class art, Tate Events creates using spaces as diverse as Tate Modern’s iconic Turbine Hall to Tate Britain’s neo-classical Duveen Galleries.
The primary campaign copyline - OUR SPACE, YOUR CANVAS - illustrates our intention of opening up the iconic and diverse spaces of all the Tate locations, and allowing people to create something that is uniquely their own. Creating events within an environment so rich in art is an exciting prospect.
Using the Tate style as a starting point, we created a simple identity for Tate Events. A great deal of open space is used in all of the various application designs that suggest the wealth of wide open spaces available to create events.
CURATE AT TATE.
THE TATE EVENTS MESSAGING REITERATES THEIR UNIQUE OFFERING WHICH ALLOWS BUSINESSES AND INDIVIDUALS TO WORK WITH THE TATE EVENTS TEAM TO DESIGN BESPOKE EVENTS AND CALL THE SHOTS.
THE TAGLINE 'OUR SPACE. YOUR CANVAS' ENCOMPASSES THIS NOTION AND CAN BE SEEN ON ALL TATE EVENTS MATERIALS.
We created a series of printed documents that express the broad range of possibilities available.
THEY WERE DESIGNED TO ECHO TATE EVENTS' KEY MESSAGES AND EMBODY THE LUXURY OF SPACE AFFORDED AT TATE.
