Creating a fresh and timeless brand for Art 15 was pivotal in terms of the fair’s longevity and position within the market. Art15 wanted their rebrand to demonstrate their unique global proposition within the art fair landscape.
The word mark overlaps “art” with “2015” in a bid to reflect the fair’s international reach. The aesthetic was born out of screenprinting experiments, and aims to create a final identity that’s bold and simple.
With its stand out new rebrand, Art 15 reached out to a larger and more diverse audience, attracting the likes of art curators, gallerists, regular attendees of the world’s top art fairs and art and culture enthusiasts from around the world.
Close up detail of screen printed logo. The colours reflect the fair’s springtime launch and its bold, bright and distinctive new look.