As one of the world's most popular TV concepts, Big Brother has grown and evolved since its launch in the Netherlands in 1999. Now aired in more than 49 countries across the globe, we helped Endemol create a new, compelling and consistent identity, that would work across all languages and cultures.
The identity uses the 2 most identifiable symbols of the programme, the eye and the camera. The new logo retains the eye and the sense of a camera lense, but also adds a more psychological, twisted and sinister edge in the new refined logo.
The graphic elements of the identity are used cleverly with photography, to create immediately memorable marketing and promotional collateral.
A whole series of icons were developed based on the logo and representing various aspects of the show. They are used within the programming itself as a form of visual shorthand.