Expectations for 5 star hotel guests and visitors are rising, and all aspects of the experience matter. The things we see and touch are particularly important. So creating a new identity and a series of menus and food packaging for Palm Court at The Langham in London was an obvious step.
The Langham in London has a fascinating history and telling this story would help to build stronger bonds with visitors, making them aware of what a wonderful building the were in.
As with all our designs for Grand Hotels, our aim is to create memorable pieces for memorable experiences. If guests start to steal the menus, we know we're doing our job well!
The incredible history of the building, which includes a bombing in the Second World War and time spent as a broadcasting facility for the BBC, is told throughout the identity for Palm Court.
The style includes a series of hand painted watercolours that depict the flora and fauna of warmer climates, creating a mood of exotic adventure. These delightful boxes were created to hold the wonderful pastries baked everyday for afternoon tea.
As the very first place to serve afternoon tea in London (and a team that includes a tea sommelier) the various menu formats are very important, if not sacred