Corner is Tate Modern's new Café and Bar, located in the lower corner of the gallery on London's Bankside. Open to the public, it has a style, scale and sensibility befitting its position as the lead Café and Bar of one of the world’s great art galleries, at the heart of one of the world’s great cities.
The Tate is first and foremost a public space and a site of creative learning, and Corner is an extension of this. It embodies cherished Tate values of democracy, accessibility, creativity, and risk-taking, while also being distinct enough to be a destination in its own right.
Our identity was developed alongside the naming, gently playing with space and location, turning and folding using the corners and apexes of the site to create impact and interest.
The Corner logo is a simple folding of the word, giving the impression of a 3 dimensional space.
Reflecting the simple folded typography, the signage and wayfinding system uses the natural elements of the building to create some interesting type forms.
The singular, straightforward idea is for the words to flow across all the forms and shapes, whether its a sign, a menu or animations.
Visible from the Turbine Hall and entrances, the signage creates an understandable destination for visitors no matter where they're from.
The signs change depending on your perspective, and moving around them is sometimes the only way to read them.
A series of plinths with text flowing over them were created to guide people from the riverbank into the gallery space.
The menus are made from a durable, vegan leather alternative, in line with the sustainable values of Tate.
The subtle debossing flows gently around the spine of the menus, as lovely to touch as it is to look at.
Corner is open 7 days a week, and late from Thursday to Saturday. More than just a space for visitors to Tate Modern, it provides a sophisticated destination for late night locals.
