The brainchild of the former CEO of Sotheby's and David Bowie's art curator, The Stand is an online art auction platform with a difference. It supports emerging artists and donates part of the sale price to a charity or cause. An inspiring concept, the first auction, The Female Gaze, was held in June 2021 and featured female artists focused on the female form.
Responding to the pre-pandemic art market, and inspired by recent, transformative developments in the ways we live, work and use technology, a collective of art world professionals saw new way to support artists and philanthropic causes. The Stand is a digital platform where selling art, supporting artists, and benefitting social causes form a virtuous circle.
Each auction hosted by The Stand is thoughtfully curated by collaborators who share the collective’s passion for contemporary art. Guest curators will champion some of the world’s most exciting rising stars in the art world with the majority of the hammer price going directly to the artist, 20% to partner charities and 10% to The Stand to cover costs
The Stand messaging includes a number of powerful statements that illustrate the sites ideals of supporting artists and supporting change.
The identity and the layout system has been designed to be loose in order to incorporate all forms of art. The type styles are mixed and create a more editorial feel.
The primary execution of The Stand is the online auction platform that we designed and built to function on all digital devices.
The platform is not only an active aution platform that reeases curated sales on a monthly basis, but also a magaizine taht provides context for each sale, and insight into recurring themes.