Billed as one of the most celebrated events on Australia’s cultural calendar, Sydney Contemporary has established itself as a must-attend art event and Australasia's International Art Fair. Our brand refresh for the fair represents Sydney as a dynamic cultural destination with an international reputation for presenting the very best in visual art.

The new identity draws it’s inspiration from The Carriagework’s architecture; huge arched windows surround the building and wavy corrugated roofing has been left exposed as a feature.

Famous Sydney architect Glenn Murcott uses corrugated metal in his structures, referencing the Australian vernacular style. The sheets of iron, in profile, resemble waves, building a connection to the Sydney coastline and lifestyle.

The logo’s wave like shape represents an abstract ‘S’ and ‘C’, which forms a lockup with the fair’s dates and venue. The wordmark uses a lowercase serif font, giving the brand a more mature tone and creates a dynamic contrast against the bold, graphic shape, keeping it fresh and light.

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Staged at Carriageworks, Sydney’s striking multi-disciplinary arts precinct, the Fair welcomes over 90 galleries from around the world showcasing the work of over 400 leading and emerging artists from more than 12 countries.






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The Sydney Contemporary logo has been created to be locked up with the location and dates in both vertical and horizontal formats

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